Grounds&Rituals.

Grounds&Rituals.Grounds&Rituals.Grounds&Rituals.

Grounds&Rituals.

Grounds&Rituals.Grounds&Rituals.Grounds&Rituals.

Hong Kong Waste Crisis

4,380

10 Million

4,380

tonnes of coffee grounds annually


Hong Kong generates 12 tonnes of spent coffee grounds per day, creating massive landfill pressure.

93%

10 Million

4,380

sent to landfills


Only 7% of food waste is recovered annually, with coffee grounds overwhelming landfill capacity.

10 Million

10 Million

10 Million

tonnes globally each year


The global scale of coffee waste presents both a challenge and an opportunity for circular solutions.

Environmental Impact

Coffee grounds sent to landfills emit greenhouse gases, deplete limited space, create odour, and generate harmful leachate. Despite being biodegradable, landfilling coffee waste is neither sustainable nor environmentally ideal.

Circular Economy in Action

Premium Product

Premium Product

Premium Product

Coffee ground soap with natural antioxidants, exfoliating properties, and biodegradable packaging

Sustainability

Premium Product

Premium Product

Reduce Hong Kong landfill waste through circular economy practices and waste up-cycling.

Education

Social Impact

Social Impact

Educate people on sustainable practices and the importance of being eco-friendly.

Social Impact

Social Impact

Social Impact

Donate soap bars to organizations helping ethnic minority families and create jobs.

How It Works

Collection

Collect spent coffee grounds from 650+ local cafes and coffee shops across Hong Kong, following EPD waste collection regulations.


Production

Transform coffee waste into premium soaps using natural ingredients, organic oils, and sustainable production methods.


Impact

Eco-luxury Wellness while supporting ethnic minority communities.

Goals aligned with the UN

SDG 12

SDG 12

SDG 12

SDG 12 goal is to ensure sustainable consumption and production patterns.

SDG 10

SDG 12

SDG 12

SDG 10 goal aims to reduce inequality, reduce income and opportunity inequalities within and among countries. 

SDG 8

SDG 12

SDG 8 purpose to promote inclusive, sustainable economic growth and decent work for all.

Featured Products

The Noire

Skin Benefits

Natural exfoliation

Antioxidant protection

Deep moisturization

Improved circulation


Sustainability

Upcycled coffee waste

Biodegradable formula

Zero plastic packaging

Local sourcing


Social Good

Supports local cafes

Creates EM jobs

Soap donations

Community education

Creating Positive Change

4000+

Soap donation

Soap donation

Tonnes of waste diverted from landfills annually

Soap donation

Soap donation

Soap donation

Soap donation supporting ethnic minority families

Awareness

Soap donation

Share the big news

Raising awareness by addressing waste issue in Hong Kong and worldwide

Share the big news

Share the big news

Share the big news

Spread the impact of food waste

Goal Alignments

Share the big news

Goal Alignments

Our goals to reduce food waste aligns with the Hong Kong Government and UN.

About Us

Supporting Ethnic Minority Communities

Many ethnic minority families in Hong Kong face financial challenges due to high rental rates, larger household sizes, and remittances to their home countries. These factors often prevent them from affording basic necessities.

Our Contributions

For every bar sold, we donate soap to organizations helping low-income ethnic minority households. We also create employment opportunities for ethnic minority community members in our production process.

Our Commitment

Soap Donations

Supporting hygiene access for families in need


Job Creation

Employment opportunities for EM community members


Community Partnerships

Collaborating with organizations serving EM families

Environmental

Environmental

Environmental

✓  Reduce Hong Kong landfill waste significantly

✓  Support circular economy practices

✓  Set benchmark for eco-conscious luxury

Social

Environmental

Environmental

✓  Support low-income EM families

✓  Create meaningful employment

✓  Educate on sustainable practices

Economic

Environmental

Economic

✓  Support local coffee businesses

✓  Build sustainable supply chains

✓  Drive regional economic growth

Contact Us

Drop us a line!

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